BSC Group is a fractional CMO and offers a unique consortium of brand management and marketing expertise. We handpick a talented pool of marketing, community partners, and communication professionals for each project. Our model works because we deeply believe in deploying industry experts and university students and allocating resources only when needed, greatly reducing overhead costs and ensuring brand management excellence.
We want to be an integral part of your leadership team. For each project, we evaluate and gather the tools, resources, and marketing team to deliver quality work on time, on the scope, and on budget. We work in partnership with our clients to drive an ROI on every project. Our marketing team includes professionals, students, and experts in strategic marketing planning, digital and campaign specialist, customer journey, graphics, and web design, content management, photo and videographer, public relations, community investment, market analysis, writers, and social media.
We care for all stakeholders; people, planet, and profits
The Brand Management Watch Dogs
Cristin Cornell Tarr is a teaching assistant professor at the University of Denver in the marketing department and founder and fractional CMO at BSC Group. BSC assists organizations with brand management strategies and high-impact community engagement programs. Its client portfolio includes—but is not limited to—financial, education, construction, health care, tourism, and nonprofit organizations.
Prior to BSC Group, Cornell Tarr was on staff at the South Metro Denver Chamber of Commerce. She was instrumental in building multisector collaborations to promote tourism in the South Denver region, where she launched the brand “Best Trails,” nominated for the top tourism initiative in Colorado. Tarr founded and led the nonprofit business partnership committee at the chamber. She has worked with multiple for-profit organizations from large multi-million dollar companies on brand development and community engagement; to smaller nonprofits in the areas of arts, culture, and community development and education.
Cristin is a founder and past president of CISV Denver an international education nonprofit promoting global citizenship and a member of B:Civic and serves on the Leadership Council for The Posner Center for international development. She is also a strategic advisor to a Washington D.C based global management consulting company promoting ethical leadership, economic prosperity & social good.
Tarr completed an Executive Certificate in Global Corporate Social Responsibility from Thunderbird School of Global Management and a Certification Program in Effective Facilitation, Customer Experience planning, and received an Executive MBA University of Denver Daniels College of Business.