BSC Group is a purpose-driven boutique consulting firm and offers a unique consortium of CSR, XM (experience management), and brand management experts that meet both budgets and accelerate performance for each client. We handpick a talented pool of marketing, community partners, and communication professionals for each project. Our model works because we deeply believe in deploying industry experts and allocate resources only when needed, greatly reducing overhead costs and ensuring brand management excellence.
We want to be an integral part of your leadership team. For each project, we evaluate and gather the tools, resources, and marketing team to deliver quality work on time, on the scope, and on budget. We work in partnership with our clients to drive an ROI on every project. Our marketing team includes professionals and expertise in strategic marketing planning, digital and campaign specialist, customer journey, graphics, and web design, content management, photo and videographer, public relations, community investment, market analyst, writers, and social media.
For those that are looking for Business Service Corps, you have come to the right place! You can reach us through BSC Group. We continue the philosophy of building a collective approach to community engagement supporting your CSR efforts. We care deeply about all stakeholders; people, planet, and purpose.
The Brand Management Watch Dogs
Cristin is a visionary marketing executive with a variety of successes in her career with Solomon Smith Barney, American Airlines, and South Metro Denver Chamber of Commerce. She has led and managed complex marketing and sales projects for over 20 years in the public, private and non-profit sectors. She specializes in brand management, marketing campaigns, and data analytics. Cristin champions the philosophy “if you can’t measure it, you can’t manage it.”
She is a frequent lecturer and speaker and industry expert on marketing and corporate social responsibility. Throughout her career, Cristin has built trusted partnerships with graphic designers, web developers, public relations specialists, and social media professionals and built a dynamic team of consultants that produce exceptional work. She recently led a rebranding launch for a multi-million corporation with seven branches in four states. She also specializes in implementing marketing campaigns for a diverse group of clients. Her passion is to assist clients with an integrated brand strategy using analytics to guide growth decisions.
Cristin, also was co-founder and Managing Director of Business Service Corps, LLC (BSC). A transformative social enterprise, assisting companies and nonprofits with high-impact brand management, customer experience, and CSR. Previously, as the Director of the Events and Visitors Bureau and increasing membership by 470% over three years, Cristin also led an award-nominated branding initiative, launched the Non-profit Business Partnership Committee, and executed two major community events with over 10,000 people in attendance.
In 2000, Cristin co-founded the Denver CISV- Children’s International Summer Village chapter, a nonprofit organization, promoting global citizenship among youth. Through her brand development efforts with CISV, over 1200 youth have participated in programs offered through the Denver chapter. She directed and led Denver's first International People Project with professionals and students from seven countries focused on business and culminating with a social impact project. In addition, she was contributing writer for ICOSA Magazine, and co-host of ICOSA’s “Community Matters” radio program.
Cristin recently joined the faculty at the University of Denver, Marketing Dept and MBA@Denver. She also serves on the DEI Committee for CiSV Denver, and on the Leadership Council for Posner Center of International Development.
Cristin completed an Executive Certificate in Global Corporate Social Responsibility from Thunderbird School of Global Management and most recently an Executive Masters in Business Administration from the University of Denver, Daniels College of Business. She lives in Littleton, CO with her husband, three boys, and 2 (BIG) puppies.